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<div>
<blockquote>
<p>Nothing excites us more than empowering small business entrepreneurs to grow their businesses in a way they never could before.</p>
</blockquote>

<p>Founded in South Carolina in 2008,&nbsp;<a href="https://www.ceterus.com/" rel="nofollow" >Ceterus</a>&nbsp;has taken an innovative approach to accounting using AI and machine learning to provide companies with time-saving and result-oriented solutions. Curated for quick and reliable efficiency, it&rsquo;s no wonder that Ceterus has had such a meteoric rise in their industry.</p>

<div>
<h2>In your view, what helps you stand out and consistently attract businesses to use Ceterus?</h2>

<p><img loading="lazy" alt="ceterus b" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/11._ceterus_bc1e3af8450.jpg" style="width: 1920px; height: 1080px;" /></p>

<p>Our done-for-you accounting solution makes accurate and timely accounting a result to be expected&mdash;not just another tool or department our customers have to manage. Our reporting platform provides critical insight into the financial health of the business and includes benchmarks against relevant peers, cash forecasting, and daily performance dashboards. Combining done-for-you accounting with benchmarked reporting empowers business owners to focus on their business.</p>

<h2>How do you maintain the strong attention to detail Ceterus is famous for and manage the delicate balance between quality and quantity as you continue to scale?</h2>

<p>Leveraging technology is the key to our ability to scale. Manual tasks that can lead to errors are automated through our Edge platform that is integrated with QuickBooks. Our accountants provide human oversight as another layer to ensure accuracy.</p>

<h2>What are you most proud of regarding your team?</h2>

<p>Ceterites, as we call our team at Ceterus, are hyper focused on RESULTS. It is one of our core values and is a part of everything we do. Ceterites go above and beyond on a daily basis for our customers to ensure we deliver RESULTS to empower our entrepreneur customers.</p>

<h2>How would you describe your company culture in a sentence?</h2>

<p><img loading="lazy" alt="ceterus c" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/11._ceterus_cca8d489ba7.jpg" /></p>

<p>Our company culture is all about RESULTS&mdash;it is at the core of everything we do.</p>
</div>
</div>

<div>
<h2>How do you build and maintain such a pleasant working environment in an industry notorious for its arduous/tedious grind?</h2>

<p>Because we use AI and machine learning to automate many of the manual tasks historically involved with accounting, our technology is helping us change the perception of the industry. We also love to have fun at work&mdash;which means everything from bring your dog to work days, complimentary lunches, to enjoying a boat ride on the Charleston harbor. We celebrate the wins whenever we can</p>

<h2>Tell us about a defining &lsquo;aha!&rsquo; moment (if there was a particular moment) where your company experienced noticeable growth.</h2>

<p>CPA firms took notice of the value we are delivering small business entrepreneurs, and realized the value of our platform for their firms to automate the manual, time consuming and error prone data entry tasks so they could focus more on their clients in a consultative capacity. This led to us developing Ceterus Edge for Accountants, which has been a huge driver of growth in addition to our core focus.</p>

<h2>What are some misconceptions about your industry?</h2>

<p><img loading="lazy" alt="ceterus d" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/11._ceterus_dfc584f272e.jpg" style="width: 1920px; height: 1080px;" /></p>

<p>One misconception is that accountants will be replaced by AI and robots. AI and robots will make accountants more productive and help them alleviate the manual tasks from their daily workload. This will only continue to evolve as technology improves. Accountants&rsquo; jobs will become less tedious and less about entering data and more about analyzing data. It will empower accountants to leverage their professional knowledge, not just their work ethic.</p>

<h2>What can you tell us about your company that we couldn&rsquo;t find out anywhere else?</h2>

<p>Ceterus comes from the Latin word meaning &quot;the rest&quot; (think: et cetera). We chose this name because we empower entrepreneurs by taking accounting off their plate so they can focus on&nbsp;<em>the rest</em>&nbsp;of their business.</p>

<h2>How do you envision the future of Ceterus?</h2>

<p>We will continue to leverage technology and be a part of the rapid change in the accounting industry. One that includes continuous accounting, not just a snapshot in time, and be more forward looking. Accounting has historically explained what happened in the past. AI and machine learning, paired with quality data (including historical financials, industry benchmarks, geographic information, and non-financial KPIs) will make accounting systems able to not only show the past, but also suggest actions to be more profitable in the future. We are excited to be on the leading edge of this shift.</p>

<h2>Our goal for the future is to continue to...</h2>

<p>Empower entrepreneurs. Nothing excites us more than empowering small business entrepreneurs to grow their businesses in a way they never could before. Small businesses make up about 99 percent of businesses in the American economy and employ 50 percent of the American workforce. This is a largely untapped market of 28 million businesses that need and want our help.</p>

<h2>Why did you choose Autonomous?</h2>

<p><img loading="lazy" alt="ceterus e" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/11._ceterus_ebeb21cd013.jpg" /></p>

<p>Our Ceterites&rsquo; happiness and health is important to us. Our decision to go with standing desks was suggested by the team, and we listened.&nbsp;<a href="https://www.autonomous.ai/" >Autonomous</a>&nbsp;had what we were looking for and we have happily referred other companies to Autonomous.</p>
</div>

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Accounting departments everywhere depend on Ceterus’ unique AI solutions, and their team is driven by powerful tools with ergonomic support.

Ceterus Uses Modern Solutions And AI To Serve Their Accounting Clients

<blockquote>
<p>We help you get to the exciting and fun part of technology which is actually using it.</p>
</blockquote>

<p>By simplifying and automating the often tedious procedure of finding reliable technical support near you.&nbsp;<a href="https://hellotech.com/" rel="nofollow" >HelloTech</a>&nbsp;creates convenience for thousands where they need it most - especially for in-home services.</p>

<p>By streamlining everything and providing convenience to both customers and technicians, users can focus on what is most important to them and let HelloTech handle the rest. Hear what they have to say in the video below, not only about what they do in their own words but also why they chose Autonomous as their trusted workspace supplier.</p>

<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/w5TLyDMk52g" style="position:absolute;top:0;left:0;width:100%;height:100%" width="640"></iframe></div>

<p></p>

Through their forward-thinking approach, HelloTech helps clients get tech support they need to empower them to use the tech they’ve invested in.

HelloTech Simplifies Access To Tech Support To Startups And Businesses

<blockquote>
<p>The sense of community and openness leads to a level of growth that is much higher as a small company because its collaborative.</p>
</blockquote>

<p>ActionIQ&nbsp;is all about enhancing the efficiency of marketing. They recognize that marketers aren&rsquo;t always tech savvy and aren&rsquo;t always best placed to make the most of big data, so they do it for them. In their words, they &quot;move marketing forward through the power of data, insightful analytics, and seamless marketing integration - filling in the white space left by all the Marketing Clouds.&quot;</p>

<p>Like many of our customers they&rsquo;ve grown exponentially to become one of the big players in the NY tech scene and data analytics over the last few years. Recently, Nitay Joffe - <a href="http://www.actioniq.com/" rel="nofollow" >ActionIQ</a>&#39;s CEO and Co-founder - gave a talk at NYC&rsquo;s own Data Driven talking all about how marketing is all about data.</p>

<p><img loading="lazy" alt="Actioniq c" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/14._Actioniq_bcce368b3b6.jpg" style="width: 1920px; height: 1080px;" /></p>

<p>When we visited their office last month, we weren&rsquo;t surprised to discover that they have an equally savvy approach to their office space. They talked all about how our&nbsp;<a href="https://www.autonomous.ai/standing-desks/autonomous-desk-eureka" >SmartDesk 2 (Standard)</a>&nbsp;have helped them to reimagine and realize what their work culture could be like. Raschin Fatmei, Head of Product Design, explains how discovering the desks helped her realize that:&nbsp;<em>&quot;Maybe the office can be very playful. It doesn&rsquo;t need to be something static&quot;.</em>&nbsp;She explains how their office today enables the working environment their industry demands.&nbsp;<em>&quot;Our office is capturing the speed that you are expecting from fast data. When you walk in and see the desks at different heights, that is a dynamic environment.&quot;</em></p>

<p>Whilst Marc Parish, Chief Marketing Officer, tells us how their workspace pushes the company forward:&nbsp;<em>&quot;The sense of community and openness leads to a level of growth that is much higher as a small company because its collaborative.&quot;</em></p>

<p>Check out the full interview to hear them explain what they&rsquo;re all about and to get some insiration for your own office:</p>

<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/_oswwUBIQY4" style="position:absolute;top:0;left:0;width:100%;height:100%" width="640"></iframe></div>

<p></p>

Modern marketing teams need modern solutions, and ActionIq is here to help with innovative tools, powered by an ergonomic office and company culture.

ActionIq Is All About Enhancing The Efficiency Of Marketing

<blockquote>
<p>They are strategists and tacticians who have cracked the code of what makes a successful, enduring brand, how to engage audiences and how to look good doing it.</p>
</blockquote>

<div>
<p>They are strategists and tacticians who have cracked the code of what makes a successful, enduring brand, how to engage audiences and how to look good doing it.</p>

<p>Research. Think. Devise. Execute. Launch.&nbsp;<a href="https://www.deviseinteractive.com/" rel="nofollow" >Devise Interactive</a>&nbsp;is in the business of making things happen. The team wields a wide skillset -&nbsp;they are growth hackers, full stack developers, consumer analysts and animation artists. Housing this workplace culture of creativity, adaptability and flexibility is a vibrant, ergonomic office that we are proud to have helped build.</p>

<p>The team has adopted our&nbsp;<a href="https://www.autonomous.ai/office-chairs" >ErgoChair</a>&nbsp;which, as they say, &lsquo;makes things customizable, makes you comfortable, increases your productivity&rsquo; -- couldn&rsquo;t have said it better ourselves! We had lots of fun visiting them in their new&nbsp;<a href="https://www.autonomous.ai/" >SmartOffice</a>&nbsp;-- check out the video below of Devise Interactive in action!</p>

<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/jl9yeU8Yvkw" style="position:absolute;top:0;left:0;width:100%;height:100%" width="640"></iframe></div>

<p></p>
</div>

Helping organizations establish and grow their brands, Devise Interactive work together in ergonomic spaces to think creatively for their clients’ needs.

Devise Interactive Are A Successful Group Of Branding Professionals

<blockquote>
<p>Taylor Digital recently embraced the SmartOffice lifestyle, adopting our SmartDesk standing desks and ErgoChairs to help support them throughout the day.</p>
</blockquote>

<div>
<p>They apply cutting-edge technological and business expertise to create personalized web solutions to help their clients meet their objectives and continue to grow.</p>

<p><a href="https://www.taylordigital.com/" rel="nofollow" >Taylor Digital</a>&nbsp;employs a client-centric approach to build genuine, long lasting relationships with their growing consumer base. In the same spirit, their office is maintained as a collaborative, creative space, built to support a dedicated team of media specialists. To our delight, Taylor Digital recently embraced the SmartOffice lifestyle, adopting our&nbsp;<a href="https://www.autonomous.ai/standing-desks" >SmartDesk</a>&nbsp;standing desks and&nbsp;<a href="https://www.autonomous.ai/office-chairs" >ErgoChairs</a>&nbsp;to help support them throughout the day. They&rsquo;ve even got a couple of our Office Bikes in!</p>

<p>For more about Taylor Digital straight from the experts themselves, watch the video of when we popped by San Clemente to say hello!</p>

<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/uWLxsnMFxsw" style="position:absolute;top:0;left:0;width:100%;height:100%" width="640"></iframe></div>

<p></p>
</div>

Ergonomic SmartOffices and Autonomous Desks are the foundation for the work that Taylor Digital does to keep its clients prepared to embrace the future.

Taylor Digital Helps to Grow Businesses With Modern Digital Solutions

Taylor Digital Helps Clients Grow Businesses With Modern Digital Solutions

<blockquote>
<p>The idea is to create a work environment that is inviting and encourages employees to stay around longer and enjoy their time at work.</p>
</blockquote>

<div>
<div>
<p>Travel tab is a tech start-up dedicated to helping people travel smarter. Like many of our customers - see our&nbsp;<a href="https://www.autonomous.ai" ><em>Algolia</em></a>&nbsp;and&nbsp;<a href="https://www.autonomous.ai/customer-stories/dynamic-yield" rel="nofollow" ><em>Dynamic Yield</em></a>&nbsp;features - for TravelTab, having a fresh approach to their industry means having a fresh approach to the workspace. They told us all about how they put employees at the center of their work culture.</p>

<p><a href="http://traveltab.com/" rel="nofollow" >TravelTab,</a>&nbsp;like many tech start-up&rsquo;s, have found a way to bridge that gap between what&rsquo;s possible and what&rsquo;s available. In other words, they found a smart solution to a simple problem. Their device allows visitors to the US to access domestic data without racking up huge fees. This means, tourists can now navigate their way across the country or make phone calls to local businesses with great rates - whilst picking up perks along the way. They&rsquo;ve essentially brought the great American road trip into the digital age!</p>

<p>In the words of Phillip Ganzfried, their director of procurement: &lsquo;By partnering with the top 10 rental car companies, we&rsquo;re able to replace the dilapidated Garman GPS device with a modern take that provides a more robust feature set like voice-activated Google Navigation, a secure Wi-Fi hotspot, a built-in phone client and an eCommerce store that provides local coupons and attraction tickets.&rsquo;<br />
And it doesn&rsquo;t stop there. They&rsquo;ll soon be reaching out to hotels, stadiums and other venues to continue to find new angles through which to help their customers travel smarter.</p>

<p>Like many start-up&rsquo;s today, they follow the example set by the, now tech giants such as Google, AirBnb and Dropbox - overturning the traditional office space and forging new approaches to work to reflect contemporary values. Their unique approach to office culture is all about putting people first. As they say, &lsquo;A great product will only go as far as your employees will take it.&rsquo; Their whole office is designed around this philosophy. They have &lsquo;break out&rsquo; spaces for group work or just for socializing, a &lsquo;Kegerator&rsquo; (free beer on tap) to encourage people to hang out in the evenings and of course, SmartDesk standing desks for every employee (apparently with Nerf guns strapped underneath).</p>

<div><img loading="lazy" alt="TravelTab" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20190709/traveltab1cb0015a3ee.png" style="border:0px;vertical-align:middle;width:883.333px;height:auto;" /></div>

<p>Phillip describes how &lsquo;The idea is to create a work environment that is inviting and encourages employees to stay around longer and enjoy their time at work.&rsquo; This approach has no doubt helped them to consolidate their company culture whilst in the throes of rapid expansion which is always a challenge to that start-up sensibility. We spoke to them to find out how they put people at the center of their workspace and picked up some extra notes on creating a work culture that can scale.</p>
</div>

<div>
<div>
<h2>What advice would you give to a new start-up?</h2>

<p>Focus on your employees first. A great idea or product will only go as far as your employees are willing to take it.</p>

<h2>How would you describe your company culture in three words?</h2>

<p>Technology-driven startup.</p>

<h2>What do you think is the most important quality for an office to have?</h2>

<p>An open concept floor plan provides better team collaboration and communication. As an IT and Development heavy company, communication is paramount to our success.</p>

<h2>What is office improvement you or your team have made to help everyone work smarter?</h2>

<p>We just expanded to a new floor in our office. We originally took half of a floor in our three-floor building, now we control two and a half of the three floors. Our new floor is open concept and tech-minded to enhance the feeling and comfort. Our Autonomous desks and chairs are a big portion of that look and feel. Also, we standardized our desk set-up (same dual monitor arm mounts, docking stations, cable trays, etc) in a way that made the space more uniform looking and also increased efficiency for each employee to choose how they wanted to work at their desks.</p>

<h2>Did you look to any particular businesses when thinking about developing your company culture?</h2>

<p>We based our office feel off of the greats in Silicon Valley like Google as well as local tech startups in the area. We have a full gym in our office for employees to use. We have a dual tap kegerator with two types of beer for employees. &lsquo; The idea is to create a work environment that is inviting and encourages employees to stay around longer and enjoy their time at work.&rsquo;</p>

<h2>Do you promote health and well-being in your office? If so- how?</h2>

<p>We have a full gym in our office to encourage health and wellness.</p>

<h2>Do you actively encourage the social aspect of your office? If so how?</h2>

<p>We have free beer on tap to encourage social interaction after work hours. This creates an inviting atmosphere for people to linger in.</p>

<h2>Why did you choose to use the SmartDesk in your offices?</h2>

<p>As a development heavy tech company, we wanted to give our employees the flexibility to work how they&rsquo;re most comfortable. For that reason, a transitional desk was important to create that &ldquo;custom&rdquo; workspace feel for people. The SmartDesk was the best height adjustable sit and stand desk that I could find and we are loving it.</p>

<h2>Do you have any particular practices or tools (eg. app&rsquo;s) for encouraging and enhancing productivity?</h2>

<div><img loading="lazy" alt="TravelTab" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/19._TravelTab_a495887daeb.jpg" style="border: 0px; vertical-align: middle;" /></div>

<p>We have two conference rooms and multiple small &ldquo;break-out&rdquo; rooms to encourage collaboration and communication. We also have our desks together in groups of six to encourage better open conversations and dialog.</p>
</div>
</div>

<div>
<div>
<h2>Have you found any particular challenges with your office set-up as you have grown?</h2>

<p>Because we have grown so large, we span three floors in our office, so inter-department communication can suffer when different departments are on different floors. A lot gets done in email because of it.</p>

<h2>What do you think it means to innovate in your office space today?</h2>

<p>To get away from the &ldquo;old style&rdquo; of thinking and focus on employee morale and enjoyment. To listen to the people at the company that make it great and help it grow.</p>

<h2>What are your worst office habits? Do you have any guilty pleasure in your office - cake days or Friday drinks?</h2>

<p>Someone usually brings in treats (like doughnuts) once a week or so. It&rsquo;s not standardized and it&rsquo;s usually paid for by employees, but it definitely helps morale. The Kegerator helps as well!</p>

<h2>Any favorite office stories you&rsquo;d like to share with us (and the world)?</h2>

<p>The best part about the Autonomous desk is the wide open space below that gives ample space to store and mount Nerf guns with quick access. You never know when a spontaneous company-wide Nerf war will break out and quick access to your mounted guns is critical.</p>

<h2>What do you hope to see in offices in the future?</h2>

<p>I would like to see Conference room tables from Autonomous. We have two large table conference rooms and multiple small breakout rooms that need small round tables that can sit or stand.</p>
</div>
</div>
</div>

Travel is a tricky business now more than ever. TravelTab leads the way with smart solutions for their clients, and their team is supported by an ergonomic workspace.

TravelTab Helps People Travel Smarter In An Ever-Changing World

<blockquote>
<p>Parsec has broken the mold with their game-changing approach to digital advertising.</p>
</blockquote>

<div>
<p>Parsec has broken the mold with their game changing approach to digital advertising. By selling advertising space based on the amount of time a customer chooses to spend with content,&rsquo; opposed to the size of the ad, Parsec has brought a whole new dimension to the ad landscape, namely time.</p>

<p>Basically advertisers don&rsquo;t pay anything until a customer actually watches their ad.&nbsp;<a href="http://www.parsec.media/" rel="nofollow" >Parsec</a>&nbsp;hopes that this will incentivise quality advertising - encourage companies to develop content that speaks to their audiences and engages with them- instead of distracting them.</p>

<p><img loading="lazy" alt="Parsec b" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/18._Parsec_c00999fc7f4.jpg" style="width: 1920px; height: 1080px;" /></p>

<p>As Will Burns recently wrote in&nbsp;<a href="https://www.forbes.com/sites/willburns/2015/07/22/parsec-gives-advertising-metrics-a-third-dimension-time/#210120e820c2" rel="nofollow" >Forbes</a>, &lsquo;media buyers are no longer buying &quot;impressions&quot; at all, but attention. The only determining factor as to the amount of attention is the consumer. This is no doubt a game changing idea for the world of digital advertising.</p>

<p>Parsec has also joined the &lsquo;WorkSmarter&rsquo; movement and provide office standing desks and ergonomic office chairs for every employee. Diane Decordova, Co- founder and Chief Operating Officer, describes how this &lsquo;contributes to the creativity of the office and also gives people a sense of control over their own environment and their ability to change their landscape and their environment.&rsquo;</p>

<p>This week we went to hear a little more about their vision, how their&nbsp;<a href="https://www.autonomous.ai/standing-desks" >SmartDesks</a>&nbsp;and&nbsp;<a href="https://www.autonomous.ai/office-chairs" >ErgoChairs</a>&nbsp;are helping them work smarter and also to get a sneak peek at their beautiful office space in Manhattan.</p>

<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/_2uV86IYhPo" style="position:absolute;top:0;left:0;width:100%;height:100%" width="640"></iframe></div>

<p></p>
</div>

Parsec specializes in delivering digital advertising results for their clients, and their expertise is backed with ergonomic tools that help them work efficiently.

Digital Advertising Experts At Parsec Are Changing The Game

<div>
<blockquote>
<p>With our focus on making it easy for people to do the right things, we change the dynamic for everyone, including our founders, leaders, and employees.</p>
</blockquote>

<p>A feel-good t-shirt and accessory apparel brand founded by 2 brothers in 1994, &#39;<a href="https://www.lifeisgood.com/" rel="nofollow" >Life is Good</a>&#39;&nbsp;took a simple yet sometimes overlooked idea and nurtured it into a burgeoning business. Illustrating an inspiring can-do story the world needs more of, their brand and their unique approach to office culture is something that we can all learn and grow from.</p>

<div>
<h2>What is unique about your company?</h2>

<p>Every company, every brand, every organization is unique. What makes Life is Good unique is that, unlike many founder-led start-ups, we&rsquo;ve grown and thrived, still dedicated to the same mission, with the founders still here to inspire us daily. While we love change and the challenges that come with it, we are clear and focused on what will never change. We have co-created a brand and a belief system with a timeless message expressed through original art and shared with the world on &ldquo;canvasses&rdquo; known as t-shirts, hats and other products.</p>

<h2>What are you most proud of regarding your team?</h2>

<p>I am grateful (and proud) to be part of several teams.<br />
The Good Vibe Tribe is our name for the global community of Optimists who believe what we believe: Life is good and optimism is a choice. When we choose to see the good in ourselves, others and the world, we have a healthier, happier life. I&rsquo;m excited to have found &ldquo;my tribe&rdquo; and to know we transcend any label normally applied to humans. And maybe extraterrestrials, who knows.<br />
The Life is Good team &mdash; 180 of us &mdash; work to spread the power of Optimism. We are a tiny force for good in the world. I love the range of smiles and stories I get when I tell people where I work. I&rsquo;m proud that we always strive to use our Superpowers (Openness, Gratitude, Courage, Fun, Humor, Creativity, Compassion, Simplicity, Authenticity and Love) at work.</p>

<p>The Optimistic People Team is our name for what other companies call Human Resources. There are 5 of us and, together, we make it easy for our people to do the right things. I think of us as the oil in the engine of Life is Good. We don&rsquo;t need to be the shiny paint or the hood ornament on the vehicle of our brand. We get to quietly and seamlessly make everything else work well.<br />
The Playmaker Team &mdash; our social mission of 25 years supports those who are the &ldquo;playmakers&rdquo; in the lives of children struggling with the impact of poverty, violence and illness. Every employee is trained to be a Playmaker. This amazing connection strengthens our culture and our commitment to one another in ways words can&rsquo;t express.</p>

<h2>In your view, what was the biggest challenge your business ever faced and what was learned from it?</h2>

<p><img loading="lazy" alt="LIG" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/13._Life_is_Good_bb2bdaa9809.jpg" style="border: 0px; vertical-align: middle;" /></p>

<p>We have big challenges every year. Bring &rsquo;em on! They make us think and debate and challenge and learn and be intentional about our actions. Not comfortable but very necessary.<br />
The biggest challenge we face &mdash; and we&rsquo;re rising to the challenge every day &mdash; is staying true to our vision and mission. We have so many options to use the Life is Good name for causes, on products, in the news &mdash; and we are strategic about what to pursue. We choose the conversations we join. We choose the business we will walk away from because it may not line up with our values. We&rsquo;ve made mistakes and have learned at least as much from them as we do from the good decisions we&rsquo;ve made.</p>

<h2>How do you maintain positivity amongst your team?</h2>

<p>I have a secret algorithm I use when hiring team members. It&rsquo;s something I learned as an imaginative 8-year-old desperately trying to make magical potions from household ingredients like cornstarch and toothpaste.<br />
You can&rsquo;t get out what you don&rsquo;t put in. We hire people who are happy, curious and smart. Happy people look for reasons to be happy. We have plenty for them to see. When you work with happy people, you&rsquo;re more likely to be happy, too. Happy is magical in the workplace. Smiles are the international symbol of &ldquo;I&rsquo;m glad to see you!&rdquo;.<br />
Curious people ask questions constantly and they usually start with &ldquo;why&rdquo;. They are the root-cause finders and the problem-solvers a scrappy brand needs to get stuff done. Smart people, if happy and curious, make us feel good about everything. Human nature, genetics, the future of the world. Gotta have them around. When you work with smart people, you learn constantly.<br />
If we hire well and bring smart, happy, curious people to Life is Good with those three characteristics, they will smile, learn and grow. The company can&rsquo;t grow if people won&rsquo;t.</p>
</div>
</div>

<div>
<div>
<h2>What are some misconceptions about your area of expertise?</h2>

<p>It depends on who you ask. Sometimes the function formerly known as HR gets a bad rap. We may be viewed as the corporate version of the principal&rsquo;s office or the police station. We are often the most heavily-regulated function and it can be daunting for an entrepreneurial leader to navigate all the laws and potential legal hazards of hiring and employing people. With our focus on making it easy for people to do the right things, we change the dynamic for everyone, including our founders, leaders, and employees. It guides our choices for technology, workplace enhancements, communication &mdash; everything.&nbsp;<a href="https://www.autonomous.ai/" >Autonomous</a>&nbsp;is an example of one of our better choices. By designing affordable, functional, ergonomically correct workspaces people love to use, we created a huge win for our team.</p>

<h2>Tell us about a defining &lsquo;aha!&rsquo; moment where your company experienced growth &mdash; financially or culturally.</h2>

<p>I love telling this story! We were in the second year of the search for our first ever President. We sought a leader who would grasp the depth of our message and social mission. Someone who demonstrated all ten Superpowers. A leader who had led businesses and people to accomplish more than they thought possible. We found her under our noses. Lisa Tanzer had been a volunteer for our Kids Foundation from inception. She went on to create a successful career in marketing, branding, and leadership. We hired her to run marketing for a year and got to know her through the way she led the team every day. As the search progressed, we found ourselves comparing every candidate to Lisa. When we announced her promotion to President, everyone jumped up and cheered! Since she became President, we have achieved measurable improvements in our culture, our business results and have reinstated a bonus plan for every employee.</p>

<h2>How would you describe your company culture in a sentence?</h2>

<p>The conversation is the culture and is co-created by everyone who works here, every day.</p>

<h2>What can you tell us about your company that we couldn&rsquo;t find out anywhere else?</h2>

<p>Lots of us love to sing and make music. Few of us are any good at either. We have a house band at work. The members (and the music) change as people come and go. We&rsquo;re hoping for a sax player soon.</p>

<h2>Why did you choose Autonomous?</h2>

<div><img loading="lazy" alt="LIG" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/13._Life_is_Good_c8fe4e0b708.jpg" style="border: 0px; vertical-align: middle;" /></div>

<p>We were looking for one source that could provide simple, attractive, affordable, adaptable, ergonomic, height-adjustable, non-staining, durable workstations and seating for 180 people who never agree on anything. Sound like fun? Nope.<br />
The office furniture in our Boston office was gorgeous and uncomfortable, impractical, hard to use, impossible to clean and generated more complaints than any other aspect of our work environment. In Hudson, New Hampshire, our workstations had been around for decades and it showed. Our quest: make everyone happy with one option.<br />
We scoured the globe and found Autonomous, then a start-up with a great product. To our delight, our CEO loved the modern look and before anyone could ask any questions, we made the commitment to&nbsp;<a href="https://www.autonomous.ai/standing-desks" >standing desks</a>,&nbsp;<a href="https://www.autonomous.ai/office-chairs" >egonomic chairs</a>,&nbsp;<a href="https://www.autonomous.ai/office-accessories/anti-fatigue-mat" >standing mats</a>,&nbsp;<a href="https://www.autonomous.ai/office-chairs/ergonomic-stool" >ergonomic stools</a>,&nbsp;<a href="https://www.autonomous.ai/office-accessories/filing-cabinet" >filing cabinets</a>,&nbsp;<a href="https://www.autonomous.ai/office-accessories/cable-tray" >cable trays</a>&nbsp;and more.<br />
In our next Culture Survey, our people told us how much they appreciate their new workstations. We achieved the impossible and satisfied everyone except one dude who insisted on keeping his old chair. Not bad.</p>

<h2>How do you envision the future?</h2>

<p>That is one of my favorite questions! I believe in the innate goodness and unstoppable creativity of humans. Our future, like our past, will be full of surprises that, today, we can only imagine.<br />
Just 15 years ago, we had a separate device for each of these activities: making a call, reading a book, taking a photo, listening to music, navigating a city, paying for purchases, measuring our heart rate, composing a song, watching a movie and shining a light on our keyhole at night. Now? We do it all &mdash; sometimes simultaneously &mdash; with one device that fits in a pocket.<br />
The problems that plague us as a human community today will be solved by the generations taking the baton from our hands. I believe optimism will be the fuel for our fantastic future.</p>
</div>
</div>

An ergonomic and out-of-the-box mindset is part of what has made Life Is Good a successful apparel maker since they began all the way back in 1994.

Life Is Good Brings Inspiring Apparel To Their Customers

<div>
<blockquote>
<p>We want people to know and feel that they are appreciated and we want this space to work as best for them as it can.</p>
</blockquote>

<p>Located in the heart of Menlo Park, home to Facebook HQ and arguably one of the world&rsquo;s most successful entrepreneurial spaces in the world,&nbsp;<a href="https://innerstatecowork.com/" rel="nofollow" >Innerstate Coworking</a>&nbsp;is owned and operated by an amazing couple focused on giving small-businesses the perfect place to fulfill their visions. They&rsquo;ve managed to provide an open space where companies of all industries can afford to chase risk and accomplish their best work simultaneously together and independently. In doing so, they&rsquo;ve established themselves as movers and shakers in the best sense.</p>

<div><img loading="lazy" alt="Innerstate" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/12._Innerstate_Coworking_b5360158b4c.jpg" style="border: 0px; vertical-align: middle;" /></div>

<div>
<h2>What is the story behind &ldquo;Innerstate&rdquo;?</h2>

<p>We started Innerstate because my wife, Meg, started a private practice and needed a space to work. Real Estate was expensive for a solo practitioner so I learned about the growing coworking model and thought this is what we need to do. So many others struggle to find space, either due to cost, or due to the length of terms. We wanted to be a part of the solution.</p>

<h2>Can you tell us more about &quot;Work where you feel welcome&quot;, achieving a balance between mental wellness and high-intensity work performance?</h2>

<div><img loading="lazy" alt="Innerstate" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/12._Innerstate_Coworking_c9cc5fb6ea3.jpg" style="border: 0px; vertical-align: middle;" /></div>

<p>There are a lot of growing coworking spaces and all have their own unique vibe when you walk through the doors. We wanted to design a place that felt warm and inviting. We didn&rsquo;t want it to feel like your living room but also didn&rsquo;t want to feel like a boring sterile office. So we feel we blended the two nicely and provided a &ldquo;welcoming&rdquo; feeling when you walk in and get to work! Also we welcome people from all industries and we wanted to build a close community. We are owner operated, so Meg and I run the space. We want people to know and feel that they are appreciated and we want this space to work as best for them as it can. We want them to feel welcome!</p>

<h2>In your view, what helps you stand out and consistently attract communities of entrepreneurs, creatives and technology professionals?</h2>

<p>We have a great location surrounded by some of the biggest tech companies today. So it&rsquo;s a buzz of entrepreneurship and creative professionals all around us. People love the different conference rooms and meeting options, along with a quiet and professional place to build their companies with flexible options to grow. We are owner operated and want you to succeed!</p>

<h2>What was the biggest challenge your business has ever faced doing coworking space in Menlo Park and what was learned from it?</h2>

<p>Getting found. Marketing and building our &ldquo;brand&rdquo; sure comes with its challenges. We continue to learn and have fun exploring and testing new ways to connect to our target market.</p>

<h2>Tell us about a defining &lsquo;aha!&rsquo; moment (if there was a particular moment) where your company experienced noticeable growth.</h2>

<p>For the first 6 months the space was open, I was working another full time job while Meg was managing the space and growing her practice. Once her practice grew a bit more I left my job to run and manage Innerstate full time. We are owner operated and it&rsquo;s been an incredible journey so far.</p>
</div>
</div>

<div>
<div>
<h2>What do you think is the most important component in maintaining a creative and motivated environment in your workspace?</h2>

<div><img loading="lazy" alt="Innerstate" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/12._Innerstate_Coworking_d8d6bbcb209.jpg" style="border: 0px; vertical-align: middle;" /></div>

<p>Interaction with your members. Get to know them and learn from them. People work in different ways. So being open to suggestions and adjusting along the way is key. You have to be able to move and react. The space should constantly be reinvented to maximize its full potential to meet the needs of the community.</p>

<h2>What are some misconceptions about your industry?</h2>

<p>That it&rsquo;s a fad. I believe it&rsquo;s here to stay. Long term traditional leases just don&rsquo;t make as much sense anymore. Not for small startups or companies looking to open up remote locations.</p>

<h2>What&rsquo;s exciting news that you have observed recently in Menlo Park?</h2>

<p>There are a lot of companies moving into the area as some of the other towns around are getting full. As Mountain View and Palo Alto continue to get over saturated, Menlo Park is another great place to build a business and have direct access to all that Silicon Valley has to offer.</p>

<h2>What can you tell us about your workspace that we couldn&rsquo;t find out anywhere else?</h2>

<p>We are owner operated which helps set us apart from others. Meg and I designed the space and put together every piece of furniture ourselves. We truly are building Innerstate from the ground up and has been a fun journey. We&rsquo;re here to build community and help individuals and companies do their best work! We love connecting with our members and getting to know them and what their passion projects are that they&rsquo;re working on. Oh and we always have a full candy bowl!</p>

<h2>How do you envision the future?</h2>

<p>We&rsquo;re looking toward continued growth and expansion. Continuing to blur the lines between mental health and wellness and big business. Making it more mainstream and accepted to focus on as part of a business&rsquo;s culture. We want to continue growing our community and promoting Innerstate in multiple locations as a place where anyone is welcome to work on themselves and their business. We take care of the office space so people can focus solely on growing their businesses!</p>

<h2>Why did you choose Autonomous?</h2>

<div><img loading="lazy" alt="InnerState" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210903/12._Innerstate_Coworking_efe0d6ff7a0.jpg" style="border: 0px; vertical-align: middle;" /></div>

<p><a href="https://www.autonomous.ai/" >Autonomous</a>&nbsp;has been great. We have over 50 desks, chairs, and filing cabinets throughout the space. We have the white/white desks and some gray and green chairs. They are clean and sturdy looking. They really give the space a professional aesthetic. Members rave about the stand/sit capabilities and is utilized quite often. The price point is great for the quality of the desk you get. As we continue to expand, Autonomous will be the first place I go to help furnish Innerstate.</p>
</div>
</div>

The Innerstate team, based in San Francisco’s Menlo Park, are a group of professionals who value flexibility and ergonomics in their workstation setup.

Innerstate Works In Ergonomic Coworking Spaces To Meet Their Needs

<div>
<blockquote>
<p>Our company is setting the standard for tech-innovation within the trucking industry, and it&rsquo;s exciting to be a part of this historic revolution.</p>
</blockquote>

<h2>$1 Billion Unicorn TuSimple Brings Trucking to the Future</h2>

<p>Launched in 2015,&nbsp;<a href="https://www.tusimple.com/" rel="nofollow" >TuSimple</a>&nbsp;is a San Diego-based self-driving trucking startup which exploded in funding and already reached unicorn status earlier this year. We discussed with Robert Brown, their Public Affairs and Government Relations chief to learn more about what it&#39;s like to be at the forefront of the autonomous trucking industry.&nbsp;</p>

<h2>How does it feel to be the first robo-trucking unicorn??</h2>

<div><img loading="lazy" alt="Tusimple b" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210901/6._TuSimple_b4661b53ed4.jpg" style="width: 1920px; height: 1080px;" /></div>

<p>It feels amazing to be the first robo-trucking unicorn! A lot of hard work and late nights went into reaching this major milestone. As soon as we announced our unicorn status, we had a big celebration in the office &mdash; unicorn balloons and all. To have your work validated by reaching this level is a feeling like no other, and we can&rsquo;t wait to hit the next major milestone of first driverless operation.</p>

<h2>What is your company&rsquo;s inspiration?</h2>

<p>Our founder, President, and CTO, Xiaodi Hou, a world-renowned CalTech Ph.D. in computer vision and machine learning, was inspired to tackle the most challenging AI problem out there, autonomous driving. His goal is to transform the $800-billion U.S. trucking industry.</p>

<h2>Tell us about the journey to &lsquo;Unicorn&rsquo; status and what were the major components that led to such fast growth?</h2>

<p>Everyone at TuSimple remains laser-focused in our mission to bring the first self-driving truck to the market. The first step in achieving this mission was to create our propriety autonomous driving technology. Our innovative technology has opened the door for key collaboration projects with truck manufacturers and Tier 1 suppliers. By working with these collaborators, we have been able to create joint production programs for product development. These concepts have been successful and in February 2019, we announced that TuSimple raised $95 million in funding based on a $1 billion valuation. The new capital investment will be used to fund TuSimple&rsquo;s commercial ramp-up and product development.&nbsp; Today, TuSimple is the only autonomous truck company capable of driving from depot-to-depot without human intervention needed, which requires both complex highway and local street driving. The company currently has 15 contracted customers and we make 3&ndash;5 fully-autonomous trips a day in Arizona. This has led to fast growth because investors can see that we are generating revenue while validating our system. Our company is setting the standard for tech-innovation within the trucking industry, and it&rsquo;s exciting to be a part of this historic revolution.</p>
</div>

<div>
<h2>Tell us about a defining &lsquo;aha!&rsquo; moment where your company experienced growth &mdash; financially or culturally.</h2>

<p>There are two instances that really stick out as defining &ldquo;aha!&rdquo; moments. The first moment is when the company received our first check from a paying customer to haul goods while also validating our system. In that instant, we realized that there was an interest in our business model and that the market will adopt our product. We had validation that what we were doing was working and that we were going to be successful.&nbsp; The second moment that comes to mind is when we successfully tested our self-driving trucks in heavy rain with zero disengagements. At the time, the performance exceeded our own expectations at that stage of development, which is always a really exciting realization. The ability to operate in adversarial conditions is key to the commercialization of autonomous driving technology. This was a major milestone for our company.</p>

<h2>How do you maintain a competitive advantage over competitors?</h2>

<p>Our technical founder Xiaodi Hou&rsquo;s approach and relentless focus on meeting technical milestones is our competitive advantage. His vision and leadership have provided a roadmap to success and having him lead the technical efforts with his unique areas of expertise allow TuSimple to maintain a competitive advantage within the industry from a product development standpoint.</p>

<h2>How would you describe your company culture in a sentence? How do you maintain a strong company culture focused on a common goal with a fast-growing team?</h2>

<div><img loading="lazy" alt="tusimple c" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210901/6._TuSimple_c1175f14eb5.jpg" style="width: 1920px; height: 1080px;" /></div>

<p>At the heart of TuSimple&rsquo;s rapid success is a culture focused on innovation, discipline, and focus. We have proven our solution&rsquo;s concept at every phase which has allowed us to continue to grow at a record pace. TuSimple is on its way to deploying the first driverless operations, and we are excited to meet this great feat in the near future.</p>
</div>

<div>
<h2>What is the biggest challenge your team ever faced and what was learned from it?</h2>

<p>The autonomous vehicle/trucking industry as a whole is a constant learning curve and we are faced with challenges every day. At TuSimple, we are eager to tackle them and provide solutions to advance the space. To date, I&rsquo;d say our biggest challenge was moving into production programs. Working with the industry on production quality trucks and parts that are able to withstand the pressure of long-haul drives and weather conditions, and doing all this within TuSimple&rsquo;s aggressive timelines and development roadmap has been an exciting challenge. Our team&rsquo;s ability to meet and exceed our technical milestones has been astounding and we are grateful to have passionate team members across TuSimple&rsquo;s departments.</p>

<h2>What are some misconceptions about your industry?</h2>

<p>Only a few years ago, the thought of autonomous vehicles was something of the future. I&rsquo;d say some of the biggest misconceptions of autonomous vehicles is that they are still light years away. The reality is much closer than we think, especially in the trucking industry versus autonomous vehicles for consumers which will need more time to progress because of complex and varied city driving environments. A common concern is that autonomous vehicles will eliminate jobs, however, that isn&rsquo;t the case. Today, there is a huge truck driver shortage and the average age of long-haul truck drivers is about 55 &mdash; these are jobs the younger generations are not as interested in. Through vehicle autonomy, we are catering to this market gap.</p>

<h2>What can you tell us about your company that we couldn&rsquo;t find out anywhere else?</h2>

<p>Our trucks have both safety drivers and test engineers behind the wheels at all times to monitor the system. A little-known fact is that our safety drivers have on average 30 years of experience as a truck driver and they are instrumental in teaching our self-driving trucks to become &ldquo;super truckers.&rdquo;</p>

<h2>How do you envision the future?</h2>

<div><img loading="lazy" alt="tusimple d" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210901/6._TuSimple_dd578692614.jpg" style="width: 1920px; height: 1080px;" /></div>

<p>Our primary focus at TuSimple is safety, and to create safer roads for drivers everywhere. TuSimple&rsquo;s autonomous trucks are safer because they can see longer distances and can react faster than humans. This is a primary focus within the company. Autonomous trucking can also help address the severe driver shortage. We have co-developed a certificate program with Pima Community College in Tucson that will teach truck drivers how to interact with autonomous vehicles. This will create new and different jobs within the industry, such as test drivers to help train the autonomous system, experts to monitor autonomous vehicles from a command center and drivers to operate the vehicle when self-driving isn&rsquo;t suitable.</p>

<h2>What benefits if any, have our Autonomous products brought to your workspace?</h2>

<p>Obviously, an autonomous truck company would want to use Autonomous&rsquo; desks! The desks promote energy, productivity, and health which creates a healthy workplace. Our employees work at a high level, and the sit-stand desks make it easier for us to be active, which boosts mood and energy levels helping us to stay focused and be more efficient. Autonomous desks have helped us to work smarter, and that is a huge benefit that was introduced to our workplace.</p>
</div>

Since 2015, TuSimple has been building their company and working with the trucking industry to implement futuristic tech solutions for logistical problems.

TuSimple Takes A Tech-Forward Approach To Autonomous Trucking

<blockquote>
<div>Supporting the comfort and well-being of the individual so that they can bring their best selves to the collaboration space.</div>
</blockquote>

<p>Located in Chicago,&nbsp;<a href="http://www.thirdcoastinteriors.net/" rel="nofollow" >Third Coast Interiors</a>&nbsp;is a full service Interior Architecture and Design Studio, led by Guinevere Johnson. Their work centers around site-specific details, architectural interventions, and material exploration. They work with each client to create lasting environments that are unique to their personal vision and lifestyle, ensuring that each space is as functional as it is beautiful. Knowing Third Coast Interiors use our SmartDesk and ErgoChair to build office space for Panopta&nbsp;<a href="https://www.panopta.com/" rel="nofollow" >Panopta</a>&nbsp;- the SaaS company also based in Chicago, we have interviewed Guinevere to get valuable insights behind this project. FYI, Panopta is changing the way businesses monitor their network, servers, and applications with our advanced infrastructure monitoring platform.</p>

<div>
<p>Tell us about your company?</p>

<p>We are a Chicago-based Design Studio interested in creating individual spaces that speak to the history and culture of the people inhabiting them.</p>

<h2>What is the inspiration behind Panopta project?</h2>

<div><img loading="lazy" alt="third coast" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210901/9._third-coast-interiors_bb3c247a098.jpg" style="width: 1920px; height: 1080px;" /></div>

<p>We focused on the history and site of the company, including:<br />
- Local &amp; Global at the same time.<br />
- Always Operating.<br />
- Panopta Never Sleeps.<br />
Then we find a place for the individual within the greater context of the company culture while supporting the comfort and well-being of the individual so that they can bring their best selves to the collaboration space. Especially when thinking about creating a place that have better collaboration, we think of the concepts that office desks can come together to create pods.</p>

<h2>What do you find most challenging about doing&nbsp;office design&nbsp;for a tech company?</h2>

<p><img loading="lazy" alt="third coast" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210901/9._third-coast-interiors_c17afcd0f01.jpg" /></p>

<p>The most challenging aspect for this commercial design project was the turnaround time in which we had to complete it. We were grateful to have a vendor like&nbsp;<a href="https://www.autonomous.ai/" >Autonomous</a>&nbsp;that let us ensure the essentials were in on time so the office could function without pause.<br />
One of the specific and diverse individual needs but also needs to be a space which fosters collective collaboration between team pods (specific types of collaboration) within an open office plan which can also grow in the future.</p>

<h2>What&rsquo;s your advice for companies who want to create ideal office workspace to maximize employees&rsquo; productivity and health?</h2>

<p>Light &amp; plants and art.</p>

<h2>Why did you choose the SmartDesk and ErgoChair&nbsp;for Panopta&rsquo;s projects?</h2>

<div><img loading="lazy" alt="third coast" src="https://cdn.autonomous.ai/static/upload/images/common/upload/20210901/9._third-coast-interiors_d1413d14c10.jpg" style="width: 1920px; height: 1080px;" /></div>

<p>The flexibility in function and cleaniness in aesthetic appealed most to us. We think that Autonomous embraces individual flexibility as their office desks and chairs are ergonomic designed to maximize comfort for employees in workplaces. . Specializing in interior designs for both residential and commercial market for a long time, we knew what not to do based on pieces that had not worked. These pieces greatly appealed to Co-Founders Shabbir Karimi and Jason Abate due to adjustability and flexibility. Compared to conventional office furniture, Autonomous desks and chairs are totally different. They have a clean aesthetic, are functional and flexible. We love the sit to stand feature on the desks!</p>
</div>

Growth and a commitment to ergonomic solutions are key to Chicago-based Third Coast Interiors’ successful handling of uncertain economic times.

Third Coast Interiors Specializes In Comfortable Collaboration Spaces

<blockquote>
<p>Our full-service team of over 150 helps many of the world&rsquo;s most prolific advertising agencies and brands, including over 30% of the top 1,000 internet retailers.</p>
</blockquote>

<h2>Tell us about Feedonomics</h2>

<p><a href="https://feedonomics.com/" rel="nofollow" >Feedonomics</a>&nbsp;combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, and Facebook.<br />
Our HQ is in Los Angeles, but we have offices around the world in Denver, Texas, North Carolina, Australia, and Manilla. Our full-service team of over 150 helps many of the world&rsquo;s most prolific advertising agencies and brands, including over 30% of the top 1,000 internet retailers.<br />
We are one of the&nbsp;<a href="https://feedonomics.com/feedonomics-selected-in-top-100-on-the-2019-inc-5000-list-of-americas-fastest-growing-private-companies/" rel="nofollow" >top 100 fastest growing companies in America</a>, and my brother and Cofounder, Robert, recently got awarded Forbes 30 under 30.</p>

<h2>Tell Me a bit about the Founder&#39;s Journey...leading up to the Launch of Feedonomics? What Would You Say Uniquely Positions You and the Founding Team to Have the Desire and Expertise to Create This Platform?</h2>

<p>Our story started when my brother Robert and I were working at a large agency in Los Angeles, managing advertising campaigns and product data for over 50 large retailers, including some very large publicly traded companies, whose stock price relied on our work! We tested and tried every legacy product feed platform out there in the marketplace. We became increasingly frustrated when we experienced firsthand the shortcomings of those platforms. Some of them were incredibly slow and couldn&rsquo;t handle any kind of meaningful scale and others had terrible support. You would ask a question, and they wouldn&rsquo;t answer it for a week, meanwhile your performance is suffering, and you could be out tens of thousands of dollars in revenue.<br />
Armed with this knowledge, and the fact that my brother and I are software engineers, we set out with the vision of creating the leading feed platform in the industry.<br />
We quickly realized that other agencies, brands, and retailers have the exact same problems that we had, and Feedonomics was born. We lived the challenges, and solved our own problem, so our pitch was very compelling.<br />
It was a challenge in the beginning. We aren&rsquo;t backed by any kind of venture capital. The money we put into this business came from our own pockets and we continue to reinvest in the business. Every major decision we made was carefully weighed. Our persistence paid off and we have made great strides since our early days.<br />
There have been some growing pains related to our rapid growth (no pun intended) but we have taken these lessons and created a unique company, not only in terms of the groundbreaking technology and service that we provide, but in our commitment to our culture.</p>

<h2>How Would You Describe Your Company Culture? How Do You Maintain a Strong Company Culture Focused on a Common Goal with a Fast-growing Team?</h2>

<p>We have an amazing&nbsp;<a href="https://feedonomics.com/feedonomics-selected-in-top-100-on-the-2019-inc-5000-list-of-americas-fastest-growing-private-companies/" rel="nofollow" >company culture</a>&nbsp;that we came up with before we hired a single employee, and we based it on one of the most successful sports teams of all time, the New Zealand All Blacks. Despite hailing from a country with such a low population, this team has managed to have the highest win-rate of any rugby team, and it&rsquo;s all based on their unique culture.<br />
Our first principle is &ldquo;Sweeping the sheds&rdquo;, which is based on the All Blacks team captain being the one who cleans the lockerroom (shed) after a game, not a janitor! Can you imagine LeBron James staying to clean the locker room after a game? Think about the example it sets for everyone else.<br />
We&rsquo;ve been able to achieve an incredibly collaborative environment with other principles where leaders are teachers, and teachers are leaders.</p>

<h2>How Do You Maintain a Competitive Advantage Over Competitors?</h2>

<p>Constantly staying hungry and going for the gap (one of our culture principles)<br />
Many other legacy feed systems were created in the early 2000s, and just stopped innovating, caring, and even using their own systems. Because our team &ldquo;eats our own dogfood&rdquo;, we are constantly improving the experience and making our platform better and more powerful.</p>

<h2>What is the Future of Product Data Optimization?</h2>

<p>More intelligent automation. Our engineering team now consists of 20, and we&rsquo;re constantly working on new features that let you do more with less effort.<br />
One of the biggest challenges with product feeds and optimization is categorization. Every channel has thousands of different categories, and it can easily take dozens of hours to categorize your products for each channel.<br />
We&rsquo;ve been working on game-changing Artificial Intelligence that does it for you with insanely high accuracy.<br />
I&rsquo;m actually really fortunate to be working with my dad, who is our Chief Scientist. He is one of the most prolific pioneers in the field of AI, and was previously on a Turing award winning team (that&rsquo;s the Nobel Prize in Computer Science), and created chess algorithms that IBM used to defeat Gary Kasparov in chess.</p>

<h2>What Benefits If Any, Have Our Autonomous Products Brought to Your Workspace?</h2>

<p>We have dozens of happy users of the Autonomous smart standing desks, and they absolutely love it.<br />
Not only do our employees improve their posture, but they also have better abilities to collaborate when standing as there is more room to have a few people huddle around one desk.<br />
We also get fantastic support from the Autonomous team. When we moved to a larger office last year, a few power cables were lost, and the Autonomous support team got new ones over to us incredibly quickly!</p>

With offices located all over the world, Feedonomics is growing into an industry leader for listing people’s products on major e-commerce sites.

Feedonomics: A Forward-Thinking Company With Ambitious Strategies

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